Tools

Splash!

An exclusive PR start up pack specifically designed for start-up and growing companies giving you the basic PR tools to start building your brand, without breaking the bank. Splash! includes:

PR SWOT

One hour consultation to discuss and determine your PR potential and needs as well as identify possible challenges to overcome.

Media map

We will build a complete database of the key media you need to target in order to start raising the profile of your brand, organisation or business.  This is more than just a list of names and includes:

  • Media titles: tailored to your industry, sector or region
  • Key journalists: comprehensive contact details for editors and specialist correspondents
  • Circulation and frequency: identify the titles that matter most
  • Inside track: spot the 'hot buttons' that will really make journalists take notice

Boom box

We can help translate your product messages, successes and achievements into language that the media will want to hear.

  • Sharpen key descriptors: pack more punch when describing who you are and what you do
  • Compose key messages: articulate what it is that makes you stand out from the crowd
  • Identify proof points: back up your claims with fast facts and compelling benefits
  • Web refresh: advice and guidance on how to ensure your website copy grabs visitors attention and stimulates action

Breaking news

We know that taking the first PR steps can be daunting and so that's why we will be on hand to help draft that all-important first release.  First impressions count and we will ensure that you make the one you want.

  • We will draft your first news release
  • Provide advice and guidance on the dos and don'ts of media relations
  • Distribute and sell in your first news release to key media

Maintaining momentum

Sending out your first press release is only the start of the process. We can help you to develop templates of potential news and feature stories that will help keep you in the media spotlight. 

Contact splash@magnitepr.com




Brand building PR

  • The senior team at Magnite PR has helped build some of the world's biggest brands and businesses through creative PR programmes
  • We will take time to get under the skin of your brand and brainstorm with you the most compelling strategic approach to build your profile through creative consumer and business-to-business PR campaigns that will generate column inches in your key media

Creative news and story generation

  • Business and trade media are our bread and butter - we enjoy it whatever flavour brand we spread on top.
  • Turning consumer brand messages into punchy news stories and editorial features is a skill we have honed over many years for some of the world's most exciting brands and businesses, from global powerhouses to innovative start ups.
  • Building your presence in national, regional and local media relevant to your audiences lies at the heart of our approach to effective media targeting, in print, on air and online.

Digital and social media

  • We have the digital tools to help you listen to and monitor what's being said about you online - in blogs, microblogs, twitter and facebook.
  • We can identify the digital influencers that will shape what's said about your brand online and develop a clear strategy that will help build your social media presence and drive traffic to your website.

Copywriting

  • We can add more bite to the way you engage with potential customers and partners by writing compelling copy for your website, social media platforms, promotional material, newsletter and company literature.
  • We can transform your brand messages into punchy press releases, news stories and editorial features that will help your brand stand out from the competition.

Influencing the influencers

  • We can help you engage with those audiences, groups and organisations that have the most influence on the business environment in which you operate.
  • Our first step is to audit your key stakeholder groups,  map their spheres of influence and then develop an engagement strategy to ensure that your voice is heard on key issues.