Shop to the Future

Hover boards and flying drones will replace car parks and security guards in the shopping centres of the future, according to insights developed for our client The Marlowes Shopping Centre.

Shopping Centre 2116

The ‘Shopping Centre 2116’ project for the Marlowes in Hemel Hempstead revealed that innovations in leisure, entertainment and technology would shape the way we shop in years to come.

Thirty pupils from Micklem Primary School in Hemel Hempstead, aged between 9 and 10, were invited to takeover the running of the Marlowes as part of a nationwide Takeover Challenge by the Children’s Commissioner to give young people an insight into a career in retail.

They were challenged to imagine how the way we shop today would change in one hundred years time.

Virtual shop assistants, YouTube shops and interactive ‘look before you buy’ photo booths in fashion and clothing stores will transform the traditional shopping experience.

Getting around shopping centres will be a lot easier in one hundred years with teleport stations replacing customer lifts.

Segways will transport shoppers from one store to the next and a train track around the entire centre will help them come and go as they please.

Pupil Sam Freeman predicted that drone racing would be a key trend in future shopping centres: “where you have really, really fast drones that have a camera attached to it that is connected to a special headset that goes around your eyes.”

Classmate Benjamin Baldwin foresaw open plan shopping centres with ‘teleports and flying cars’.

Leisure and entertainment facilities also featured heavily in the Marlowes ‘Shopping Centre 2116’ project with indoor football pitches, motocross, swimming pools and cinemas popping up alongside shops.

Other pupils predicted that future shopping centres would be environmentally friendly and powered by wind machines and ‘magic water’.

Mrs Waterhouse, Y5 teacher at Micklem Primary School, said: “Our pupils really enjoyed thinking up with lots of ideas about how people will shop in the future.

“They came up with some imaginative concepts and challenged our perceptions of what the future of retail will look like.”

Vince Williams, Centre Director at the Marlowes, said: “Shopping centres will be very different places in one hundred years if these ideas become reality.

“Retail shopping will be more interactive and the line between shopping and socialising will become increasingly blurred. We are already taking the suggestions of the Micklem pupils on board and building them into our future thinking.”

Teleproject: 4G Wireless Solutions

Thinking outside the box

Teleproject delivers innovative virtual, hosted and wireless communications services to more than 650 business customers across the UK – including contact centres, facilities management companies and local councils, as well as new homes builders, schools and colleges. Teleproject turned to Magnite PR when a new service it was introducing demanded communications collateral tailored to new markets.

Active Site

Active Site is a new way to fast track the availability of voice and data connectivity to construction sites, mobile offices and remote locations. Advances in 4G services mean that telephone and broadband services can now be provided in days rather than weeks enabling site workers to contact suppliers and keep in touch with the same professional functionality as the most sophisticated head office.

We created fresh content for new sales literature, the company’s website and its blog including a case study based on one of its successful installations.

www.teleproject-uk.com/4g-wireless-solutions

Financial adviser tells FCA chief to ‘back the good guys’

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Paul is calling for an independent review of the regulation of advisory firms and the compensation scheme.

Continue reading Financial adviser tells FCA chief to ‘back the good guys’

My Incubator Ventures: How to stand out

 

How to stand out

Business advisor Shirley Davies from our client My Incubator Ventures reviews ‘How To Stand Out: Proven tactics for getting noticed’ for B2B Marketing

Every now and then you can stumble across a book which is a little gem and you know you will go back to it time and time again. How to stand out – Proven tactics for getting noticed by Rob Yeung is just one of those. It could be described as a self-help book and yet it is so much more. Continue reading My Incubator Ventures: How to stand out

My Incubator Ventures: The Visual Communications Book

Using words, drawings and whiteboards to sell big ideas

The Visual Communications BookBusiness advisor Liza Armstrong from our
client My Incubator Ventures reviews ‘The Visual Communications Book’ for
B2B Marketing

The art of visual communication is nothing new, but yet very few of us have been fortunate enough to be trained on how to communicate effectively with pictures, graphs, charts, maps and shapes. The visual communications book cleverly sets out how to remedy this. Continue reading My Incubator Ventures: The Visual Communications Book

Igloo: Christmas is coming, The geese are getting delivered

Geese

Poultry specialists Great Clerkes Farm Foods has chosen Igloo to deliver two hundred free-range geese in time for Christmas dinner around the country.

Sales of geese have risen in recent years as more homes take a gander at traditional roast goose for their seasonal celebrations. Continue reading Igloo: Christmas is coming, The geese are getting delivered

Igloo: Warm welcome in Hinckley for cold courier experts

Hinckley

Refrigerated courier expert Igloo has opened a new depot in Leicestershire to keep pace with growing customer demand.

The new depot on Lime Kilns Business Park, Hinckley is part of a major investment by Igloo in its nationwide distribution and customer service. Continue reading Igloo: Warm welcome in Hinckley for cold courier experts