Check out the emerging trends in tiles from techtile buyer Sophie Chellar in her guest blog on the kb network #tilesavvy
Editorial competitions are an effective way to help raise the profile of new products in key media both in print and online.
It can help target sometimes hard to reach audiences through the media channels that they consumer and enjoy.
We recently placed a product giveaway on page three of Bella magazine with entry via its website to win one of ten Thomas Kent Dove Grey Mantel Clocks.
This simple ‘click to win’ mechanic generated a whopping 192,924 online entries for the ten clocks on offer – a new record.
Marlowes brought on Magnite to put it firmly on the map of shopping centres in and around Hemel Hempstead. The centre was keen to show that it offered more than just a great shopping experience – It was central to its community.
Magnite created an overarching banner campaign #MoretoMarlowes.
Within this remit Magnite connected to influencers including bloggers and consumers, retailers and local media. Tactical campaigns linked to topical events including Summer of Sport, Back to School, Shopping Centre of the Future and the Charity of the Year.
Coverage appeared consistently in local press, online and on social media and excited consumers with a dual result of encouraging footfall to the shopping centre and creating a high engagement with followers online, reaching into the thousands.Strong online and print presence meant that there was a constant buzz around Marlowes Shopping Centre with local media and consumers. The shopping centre raised awareness of its activities and achieved its aim of increasing its strong links to the local community.
We had a great day at The Commercial Vehicle Show at the NEC Birmingham with Skillnet welcoming pupils from St Mary’s Academy and apprentices from the Henry Ford Academy to the busy Ford UK stand.
Pupils and apprentices were given a guided tour of the stand and presentations on the benefits of the Ford Masters Apprenticeship Programme (FMAP) before taking a look around the rest of the show.