Rising Stars of the Automotive Industry Recognised

Lisa Leah Keri

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The Autocar Great British Women in the Car Industry event recognised the sector’s top 100 most promising rising stars.

Thirteen female employees from Ford were recognised in the Autocar Top 100 rising stars of the automotive industry.

The Manufacturing category was won by Ford’s diesel manufacturing strategy manager, Leah Bruce, and there was strong representation of Ford women in the Marketing and Product Development categories,too. Congratulations also to Leah Cotton, an Apprentice Technician with Skillnet, who works for Sandicliffe Motor Group, who made the Rising Stars Top 100.

Andy Barratt, Ford of Britain chairman and managing director, said: “I’m delighted to see so many of our female employees being recognised at this special event. Women are underrepresented in the automotive sector and it’s fantastic that events like this highlight the successful women in our industry, and raise awareness of the rewarding career opportunities that exist.”

A networking lunch, supported by Ford’s 2016 Category winners; Lisa Brankin, director Ford of Britain Marketing, Julia Woodhouse, purchase director for Global Chassis, and Josephine Payne, manufacturing production area manager, provided attendees with the chance to share experiences and discuss career development.

The winners were announced at a major car industry event at Twickenham Stadium. The Awards aim to encourage more women into the automotive industry.

Paul and Natasha


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Click to win

Editorial competitions are an effective way to help raise the profile of new products in key media both in print and online.

It can help target sometimes hard to reach audiences through the media channels that they consumer and enjoy.

We recently placed a product giveaway on page three of Bella magazine with entry via its website to win one of ten Thomas Kent Dove Grey Mantel Clocks.

This simple ‘click to win’ mechanic generated a whopping 192,924 online entries for the ten clocks on offer – a new record.

Bella copy

 

 

Shopping for customers

Marlowes Shopping Centre 2116Marlowes brought on Magnite to put it firmly on the map of shopping centres in and around Hemel Hempstead. The centre was keen to show that it offered more than just a great shopping experience – It was central to its community.

Magnite created an overarching banner campaign #MoretoMarlowes.

Within this remit Magnite connected to influencers including bloggers and consumers, retailers and local media. Tactical campaigns linked to topical events including Summer of Sport, Back to School, Shopping Centre of the Future and the Charity of the Year.

Coverage appeared consistently in local press, online and on social media and excited consumers with a dual result of encouraging footfall to the shopping centre and creating a high engagement with followers online, reaching into the thousands.Strong online and print presence meant that there was a constant buzz around Marlowes Shopping Centre with local media and consumers. The shopping centre raised awareness of its activities and achieved its aim of increasing its strong links to the local community.

Marlowes Takeover Day

Ford Masters and Apprentices

St Marys Academy at the CV Show

We had a great day at The Commercial Vehicle Show at the NEC Birmingham with Skillnet welcoming pupils from St Mary’s Academy and apprentices from the Henry Ford Academy to the busy Ford UK stand.

Pupils and apprentices were given a guided tour of the stand and presentations on the benefits of the Ford Masters Apprenticeship Programme (FMAP) before taking a look around the rest of the show.

Transit Means Business

Lifting the lid on auto apprenticeships

 

Sue Husband from NAS with Ford automotive apprenticesWe had a great day at the Henry Ford Academy with Sue Husband, Director of the National Apprenticeship Service at the Skills Funding Agency (SFA), and our client Skillnet.

The visit was party of our ongoing stakeholder engagement programme. Sue was given a tour of Ford’s fantastic training centre and took part in demos of some typical automotive tasks.

Sue Husband, National Apprenticeship Service

Putting on the Tile

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Magnite PR has been appointed by design-led tile specialist techtile London, as it steps up its commercial and consumer markets profile.

Magnite’s brief is to build techtile’s presence across interior design and architect sectors, while showcasing its new creative studio.

James Arkell, who founded techtile in 2011, said: “Gone are the days when hotels had avocado bathroom suites, offices had beige carpet tiles and the ‘latest thing’ was a plain white floor or wall tile.

“Tiles have the potential to lift a room, transform a space and deliver the wow factor that designers and architects are always searching for. Magnite will help us to get that message across.”

In Autumn 2016, techtile moved into a new studio in a converted dairy barn in the Bedfordshire countryside.

“Our exciting new studio now gives us the space and the natural light to showcase the very latest innovations in ceramics that we have sourced from around the world and to show off their awesome potential,” added James.

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