Hertfordshire’s ‘Most Promising New Business’

Inspiring Hertfordshire Awards 2013

Magnite PR has been named ‘Most Promising New Business’ at the Inspiring Hertfordshire Awards 2013.

Scores of businesses from across Hertfordshire gathered in May for the prestigious awards at the Porsche Showrooms in Hatfield.  As well as picking up an award for the integrated public relations and communications agency he founded in 2011, managing director Paul Maguire was shortlisted for ‘Entrepreneur of the Year’.

Paul is hoping to be named ‘Outstanding Freelance Practitioner’ at the national CIPR Excellence Awards run by the UK PR profession’s Chartered body which will be announced in June at the London Hilton on Park Lane.

Magnite PR is also aiming for more gold after being shortlisted in three separate categories at the FSB Hertfordshire Small Business Awards 2013.FSB Herts-FINALIST-award-logo-2013

Paul Maguire, founder and managing director of Magnite PR, said: “So many exciting businesses enter these awards that it is a great achievement just to be among them.

“Hopefully, we can build on the success we have already had as it is a great opportunity to raise our profile with other businesses and organisations across Hertfordshire and the UK.”

 

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Donuts! Oh, go on then!

Jules 106 JACK fm with donuts for the team

What a great way to start the week! Jules from the breakfast show on 106 JACK fm popped in to the office for a surprise visit with a delicious plate of donuts from Simmons Bakery for the team. Would be rude not to have one!

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CIPR Excellence Awards Shortlist

CIPR shortlist

Paul Maguire Magnite PR

We are delighted to report that Magnite PR MD Paul Maguire has been shortlisted in the national CIPR Excellence Awards 2013.

These prestigious awards are run by the Chartered Institute of Public Relations (CIPR) and recognise best practice across the UK PR profession.

Paul has been shortlisted for Outstanding Freelance Practitioner for his achievements in launching and growing Magnite PR.

The Awards ceremony will take place at the London Hilton hotel on Park Lane Monday, June 3rd.

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Sound investment

OVIVO MobileOVIVO Mobile launched in April 2012 to provide mobile phone customers with freedom from monthly contracts by giving them free usage each month supported by a range of advertising, mobile commerce and value added services.

To coincide with its announcement of new non-executive board members and the closing of its first external financing round via equity crowdfunding platform Crowdcube.com, OVIVO got in touch with Magnite to provide press coverage on the story.

OVIVO founder and CEO Dariush Zand said: “We were impressed with their speed and passion, as Magnite rose to the occasion and challenge, the quality of their work and the impact it had within the industry.  The effect was astounding.  We hit our £150,000 target and closed our financing round early.

“I would not hesitate in using Magnite for future press related engagement and would like to thank Paul and the team for their excellent effort and support to OVIVO!”

Mobile News

Mobile

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Inspiring Hertfordshire Awards Nominations

Inspiring Hertfordshire Awards 2013

Magnite PR is delighted to have been shortlisted in two separate categories in the prestigious Inspiring Hertfordshire Awards 2013.

The agency has been named Finalist for Most Promising New Business and MD Paul Maguire is in the running for Entrepreneur of the Year.

Commenting on the news Paul said: “This is great news for the whole team at Magnite.  We are lucky to be able to work with such fantastic clients who have worked closely with us to deliver such great work.

Inspiring Hertfordshire Awards 2013

“We have had a momentous year which has included launching a world’s first educational initiative at the Houses of Parliament, expanding our inward investment work to new areas, launching exciting new brands and businesses and refreshing an iconic retail location.

“These nominations are a very welcome sign that the hard work is paying off and that we are on track to becoming the most exciting and fastest growing integrated PR and communications agency in Hertfordshire.”

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Between a rock legend and a ‘world’s first’

Kailah Eglington, Chief Executive of the DHT, Kerry McCarthy MP and Brian May CBE

ROCK legend and animal welfare supporter Brian May gave his backing at Parliament to the announcement by the Dr Hadwen Trust (DHT) of a ‘world’s first’ education and research initiative.

The Queen guitarist is patron of the DHT whose new initiative will see the UK spearhead a collaborative global search for more ethical, human-relevant alternatives to animal testing.

The DHT, the UK’s leading humane medical research charity, and Queen Mary, University of London, have joined forces to create the first Professorial Chair in animal replacement science – and the team at Magnite was tasked with staging the launch event for stakeholders and supporters at the House of Commons as well as handling the national media announcement.

Kailah Eglington, Chief Executive of the Dr Hadwen Trust, said: “This branch of science is becoming increasingly accepted among the scientific community and it is vital that new and existing scientists and researchers are aware that successful alternatives to animal testing are available today and that more are needed.”

Brian May said: “Over the past few years I’ve become progressively more involved in campaigning for animal welfare.  It comes at a certain time of life, perhaps … this awareness that things have gone horribly wrong in the world at large, in the way we value, understand, and behave towards the other species on this planet.

“This new initiative is a very significant step forward in promoting awareness of the principles of replacement science in the scientific community. It is an endorsement of the importance of the ethical treatment of animals.”

A change in UK legislation directed by the EU, which came into force this year, ensures that alternative, non-animal research techniques are used in medical research if they are available.

The DHT Professorial Chair at the Blizard Institute will play a pivotal role in leading the UK’s response to this legislative change in creating links between scientists in the sector and in identifying areas of best practice in replacement science.  It is also intended that educational programmes specific to animal replacement science will be developed to inspire more young people to choose a career in the field.

Scores of supporters, renowned academics and researchers, senior civil servants and cross-party MPs attended the launch and the story was covered by Sky News, BBC Radio 4 and Times Higher Education among many others.

Magnite MD Paul Maguire briefs DHT Chief Executive Kailah Eglington

 

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Talking integration

In this brave new integrated world in which we live it is vital that brands and businesses use all media channels available to them to communicate.

There is no single channel through which we all consume news and information and so whether it is PR and social media, advertising and DM or events and experiential, all have an important role to play.

PR has always been about listening, understanding, engaging and informing and so will always remain at the heart of what drives our thinking at Magnite.  That said, we are firm believers that the way forward is in taking an integrated approach to communications.

Take for example our current campaign for Dacorum Borough Council.

Dacorum is a thriving business and residential community in Hertfordshire to the north of London.  It embraces the new town of Hemel Hempstead and the historic market towns of Berkhamsted and Tring, picturesque villages and rural locations and one of the largest and fastest growing business centres in the UK.

Our task is to put Dacorum on the map as a great place to live, work and enjoy.

To achieve that goal, we have developed an integrated communications campaign around a creative and compelling brand proposition: Dacorum Look no further.

So far this has included creating website content and copy, writing news and feature articles for business publications, developing branding and signage opportunities, taking stands at events and exhibitions and sports sponsorship.

Now it also includes print advertising in local business media.

 

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Question Time with Opposition Leaders

We were invited to meet Opposition Leader Ed Miliband and Shadow Chancellor Ed Balls this week during their visit to Stevenage.

During the meeting at local firm Propak we took part in a Q&A session during which the opposition leaders outlined Labour’s economic vision ahead of the Autumn statement.

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Dacorum: Look no further

Here is the Magnite PR team standing ready at Shendish Manor for the start of the Dacorum: Look no further business showcase event.

This was another first for the agency – taking our first stand at a major business event.

This one was at Shendish Manor near Hemel Hempstead and also saw the launch of the great new ‘Dacorum: Look no further’ inward investment campaign that we’ve been working on for the last couple of months with Dacorum Borough Council.We helped create and shape the content for the campaign and website alongside the teams at Mousetrap and Pearldrop.It was a busy but enjoyable day: the campaign was very positively received and our stand, modest as it was, had a steady flow of visitors.

Thanks to all who stopped by.

Click here to see what happened at the Dacorum Look No Further launch

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US election in graphic detail

Pictures may be worth a thousand words but used together creatively they can be a powerful combination.  Click on Barack and Mitt above to see a stunning depiction of the US election in graphic novel form.

 

 

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